Range of Previous Assignments (selection)

Our team has extensive experience in with a wide range of clients in the tourism and recreation sectors including

Tourism Commissions and Corporations

For public sector clients,:

• development of business cases for new facilities;
• assessment of tourism strategies based on international benchmark comparisons;
• identification of new tourism concepts in the areas of major attractions and events; and
• conduct of feasibility studies for the development of new attractions.

We have also functional expertise to in the use of online and onsite surveys, segmentation strategies, comparative analysis with cities, interviews with local stakeholders, utilization estimates, demand modeling, financial forecasts and scenarios. We also have expertise in economic impact assessment and in assessing the effectiveness of advertising campaigns in Canada and other jurisdictions. Our principals have assisted tourism commissions and government agencies in evaluating their marketing efforts and publications through the use of focus groups and other market research.

Recreation Industry Facility Owners

We have assessed business strategies and conducted customer satisfaction and needs assessment studies to help private sector clients develop and refine operational strategies. For casinos and racetracks we have undertaken benchmarking assessments, including visitor attraction best practices, against leading international facilities. And for transportation providers we have undertaken benchmark studies of international transport and tour packages, and recommended changes in service offerings and pricing.

Festivals

Nordicity principals have been engaged by major municipal and national festival organizers for the assessment of their overall strategies. We have led benchmarking studies to identify some of the characteristics of a number of successful and international festivals, and we have assessed the communications and promotions effectiveness for major festivals and festival organizers. We have also measured attendance, economic impact, participant satisfaction and have developed profiles of event attendees.

Business Solutions

• Business feasibility and business plan preparation
• Market assessment and market research
• Economic impact analysis
• Financial valuation
• IT investment business case analysis
• Capacity building and training
• Capacity building and training
• Environmental impact analysis

Strategy Solutions

• Media monitoring
• Enterprise-wide strategic planning
• Facilitation of strategic planning events
• Development of key performance indicators
• New technology impact and opportunities assessment
• Partnering and financing
• Policy and regulatory positioning
• Regional and national development strategies